Marketing Management


CUSTOMER SEGMENTATION
End-user Segmentation Designer, ΑΒC analysis, RFM analysis

More..

CAMPAIGNS
Media, Types, Mail, SMS, Lists, Organization-assignment of individual tasks, Campaign Response Analysis

More...

NEWSLETTERS
Embedded HTML Editor, Moosend & Mailchimp providers’ support, Interconnection-comparative analysis

More...

EVENTS
Invitation lists, participations and registrations, Cost and expected revenues

More...

CUSTOMER LOYALTY

Flexible design of loyalty scheme, Intercompany operation (franchisees), Redemption in many ways

More...

MERCHANDISING & SURVEYS ORGANIZATION

Retail promotion plans, result analysis, competition analysis, web-based Questionnaires/Surveys

More...

Customer segmentation

 

  • Intuitive graphical interface (drag & drop)
  • Segmentation with unlimited static criteria (e.g. geographical, demographic, survey responses) or dynamic criteria (e.g. turnover, shopping frequency, product mix, number of calls, etc.)
  • Ceilings for separating "segments" over each result – scenario
  • Incorporated data mining grouping techniques (ABC classification, RFM analysis)
  • Automatic generation of lists for marketing actions
Best targeted actions by customer group (segment)
Deeper comprehension of customers preferences and needs
More efficient allocation of sales & marketing resources
Maximize cross/up-selling

Campaigns

  Organization

  • Massive creation of campaigns (DM)
  • Campaign data registration
  • Customer list creation

  Objective

  • Revenue budget
  • Cost budget
  • Break even response rate calculation

  Execution

  • Export customer list
  • Import-calculate responses
  • ROI & responses evaluation

  Assessment

  • Campaign KPIs
  • Compare campaigns
  • Campaign effectiveness

CTI integration

  • Interconnection with Call Centers TAPI v 2.0 protocol or newer. Ability to record calls.
  • Interface integrated to Entersoft CRM. Start a phone call from an existing CRM contact or Ad-hoc.
  • Examples of CRM and call center usage scenarios:

- Telesales - Telemarketing: Ability for automatic quotation

- Marketing Surveys

- Help Desk: Monitoring requests, complaints. Ability to create next action and direct assignment.

SMS Gateway

  • SMS or MMS with information on products, offers and discounts
  • Automatic notification depending on the status of a task (e.g. “Your order No: 1Z67110-900 has been completed”)
  • SMS campaigns
  • Support of all known providers

Newsletters

Create and processing of newsletters within the application.

 

Support (out of the box) of the eMail providers MailChimp & Moosend.

 

Embedded HTML Editor:

  • Ability for editing HTML pages
  • Complete formatting toolbar (change font, color etc., add links, videos and photos)

Events

Organization
Budgeting
Participations
Leads (sales opportunities)
Win rate & ROI

Customer loyalty

ORGANIZE DATA

Demographic data

Search by multiple criteria (card, name, phone, etc.)

RULES FOR REWARDS

Highly flexible loyalty policy description system

PROMOTIONS FOR CLUB MEMBERS

Privileged product offers

Special campaigns with news & promos  for members (SMS, email, phone, etc.)

LOYALTY REPORTS

Sales analytics for members activity

Members' preferences in products and brands

Questionnaires & surveys

Easy questionnaire design with various type of answers, drop down lists, etc.

Drill down to the customers of a specific reply. Creation of customers list for further use.

Automated creation of response analysis dashboard based on its structure.