CUSTOMER SEGMENTATION
End-user Segmentation Designer, ΑΒC analysis, RFM analysisCAMPAIGNS
Media, Types, Mail, SMS, Lists, Organization-assignment of individual tasks, Campaign Response AnalysisNEWSLETTERS
Embedded HTML Editor, Moosend & Mailchimp providers’ support, Interconnection-comparative analysisEVENTS
Invitation lists, participations and registrations, Cost and expected revenuesCUSTOMER LOYALTY
Flexible design of loyalty scheme, Intercompany operation (franchisees), Redemption in many ways
MERCHANDISING & SURVEYS ORGANIZATION
Retail promotion plans, result analysis, competition analysis, web-based Questionnaires/Surveys
Customer segmentation

- Intuitive graphical interface (drag & drop)
- Segmentation with unlimited static criteria (e.g. geographical, demographic, survey responses) or dynamic criteria (e.g. turnover, shopping frequency, product mix, number of calls, etc.)
- Ceilings for separating "segments" over each result – scenario
- Incorporated data mining grouping techniques (ABC classification, RFM analysis)
- Automatic generation of lists for marketing actions
Best targeted actions by customer group (segment)
Deeper comprehension of customers preferences and needs
More efficient allocation of sales & marketing resources
Maximize cross/up-selling
Campaigns
Organization
- Massive creation of campaigns (DM)
- Campaign data registration
- Customer list creation
Objective
- Revenue budget
- Cost budget
- Break even response rate calculation
Execution
- Export customer list
- Import-calculate responses
- ROI & responses evaluation
Assessment
- Campaign KPIs
- Compare campaigns
- Campaign effectiveness
CTI integration
- Interconnection with Call Centers TAPI v 2.0 protocol or newer. Ability to record calls.
- Interface integrated to Entersoft CRM. Start a phone call from an existing CRM contact or Ad-hoc.
- Examples of CRM and call center usage scenarios:
- Telesales - Telemarketing: Ability for automatic quotation
- Marketing Surveys
- Help Desk: Monitoring requests, complaints. Ability to create next action and direct assignment.
SMS Gateway
- SMS or MMS with information on products, offers and discounts
- Automatic notification depending on the status of a task (e.g. “Your order No: 1Z67110-900 has been completed”)
- SMS campaigns
- Support of all known providers
Newsletters

Create and processing of newsletters within the application.
Support (out of the box) of the eMail providers MailChimp & Moosend.
Embedded HTML Editor:
- Ability for editing HTML pages
- Complete formatting toolbar (change font, color etc., add links, videos and photos)
Events
Organization
Budgeting
Participations
Leads (sales opportunities)
Win rate & ROI

Customer loyalty
ORGANIZE DATA
Demographic data
Search by multiple criteria (card, name, phone, etc.)
RULES FOR REWARDS
Highly flexible loyalty policy description system
PROMOTIONS FOR CLUB MEMBERS
Privileged product offers
Special campaigns with news & promos for members (SMS, email, phone, etc.)
LOYALTY REPORTS
Sales analytics for members activity
Members' preferences in products and brands
Questionnaires & surveys
Easy questionnaire design with various type of answers, drop down lists, etc.

Drill down to the customers of a specific reply. Creation of customers list for further use.

Automated creation of response analysis dashboard based on its structure.
