We are Entersoft a leading business software and services provider in South East Europe and the Middle East for ambitious enterprises of all sizes and verticals. We offer an integrated business software suite with ERP, CRM, Retail, WMS, Mobile, e-Commerce and e-Invoicing as well as a range of software for Verticals such as Pharma Distribution and Pharmacies, Retail, Real Estate and others.
Our mission is to provide constantly innovative and effective full range integrated Enterprise Applications along with high quality services and support to help our customers realize their ambitions. With more than 20 years of experience, thousands of clients in almost all verticals, a competent and highly skilled Channel Partner network and more than 600 employees, we continuously invest in advanced technologies and professional development of our people to ensure maximum efficiency and long-term collaborations.
Job Brief
We are looking for a skilled and motivated Marketing Operations Manager to join our dynamic team. This role is crucial to ensuring the effectiveness and efficiency of our marketing efforts. The ideal candidate will have a strong background in marketing operations, data analysis, and process optimization within the software industry.
Responsibilities
- Manage and optimize marketing processes to ensure smooth execution of campaigns, events, and lead generation activities.
- Work closely with marketing, sales, and product teams to ensure alignment and maximize the impact of all marketing initiatives.
- Oversee marketing automation tools, CRM systems, and data management to ensure seamless integration and reporting.
- Analyze marketing performance data to inform decision-making and improve campaign ROI.
- Collaborate with the sales team to ensure effective lead management and tracking.
- Develop and manage the marketing operations budget, ensuring resource allocation aligns with overall business goals.
- Implement and refine marketing workflows, from lead generation to customer retention.
- Drive continuous improvement initiatives within the marketing department by identifying bottlenecks, inefficiencies, and areas for optimization.
- Management, development and maintenance of marketing reports and dashboards to monitor OKRs and overall marketing performance.
Requirements and skills
- Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).
- 5+ years of experience in marketing operations, preferably in a B2B software or technology environment.
- Proficiency with marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and CRM systems.
- Strong analytical skills with the ability to interpret data and present actionable insights.
- Excellent project management skills with a proven track record of managing multiple projects simultaneously.
- Strong understanding of lead generation, lead scoring, and nurturing processes.
- Experience working in cross-functional teams, managing stakeholders, and aligning marketing efforts with sales goals.
- Familiarity with digital marketing channels, including email marketing, SEO, PPC, and content marketing.
- Excellent PowerPoint skills
- Excellent command of the English language
What we offer
For the right talent that want to be part of our innovation-driven environment and high-performance culture, our offering includes:
- Competitive remuneration package
- Private health insurance plan
- Benefits which may include gift cards, personal travelling expenses etc.
- Continuous training opportunities and certifications
- A positive and supportive working environment
- Corporate laptop and equipment
- Free use of company bus
How to apply
If you are interested in this career opportunity, then we are eager to get to know you!
To apply for this role please send your CV at jobs@entersoft.gr mentioning the area you are interested for. All applicants will be treated in strict confidence.