Fresh Formula is a purely Greek company that manufactures handmade cosmetics with fresh, organic and safe materials from Greek nature. Present in 14 countries with 250 retail points, of which 40 are in Greece, has 8 privately owned stores in Greece and one in Berlin. Mostly export company (exports are 75% of its production), cooperates with well-known chains of international department stores and has a presence in Amazon. It grows mainly through monoshop, shop-in-a-shop and corner. It has a bioclimatic production unit in Koropi and 100 staff.