Unilever effectively manages the short sales cycle of the ice cream category and increases the time available for deliveries to the points of sale.

With Entersoft Pocketbiz xVan/SFA it enhances not only the flow speed of the information collected at the final point of sale, but also the possibility of immediate data processing and exploitation through rich reporting, achieving the main objective of the project; the increase in productivity through optimized time management. At the same time, the entire value chain benefits and is upgraded, strengthening the brand image for products managed by Unilever Cyprus.