Kotsovolos (Dixons) turned a huge amount of data into a wealth of information, achieving a better understanding of consumer behavior.

Entersoft CRM, combined with the built-in segmentation and business intelligence tools were the ones that took over and welcomed the huge amount of data. At the same time, through the Entersoft Retail system and its segmentation tools, data analysis of millions of transactions is performed and targeting is achieved in specific parts of the customer base for the implementation of marketing campaigns.