How can the optimization of sales strategy be achieved in a complex organization?

L’Oreal met the need to strengthen its presence in major points of sale, including pharmacies, supermarkets, beauty salons, and cosmetics stores. See how. L’Oréal chose Entersoft Mobile SFA® mainly for its flexibility in customization, based on the very specific needs of the sales department. The multiple functionalities of the solution, helped in the product launch planning based on the stock-in-trade analysis, in the minimization of the “unnecessary” visits, in the improvement and control of discounts for all FMCG chains, in the ordering through photos, and in the effective monitoring of the shelf share, in relation to the goals.