MEVGAL selects Entersoft CRM / SFA to enhance Field Sales and Merchandising

MEVGAL, the largest dairy company in Northern Greece, has recently made a significant investment by choosing the innovative Entersoft CRM / Sales Force Automation – Merchandising solutions to enhance its competitiveness.

The aim of the company is to optimize the field marketing and sales processes in order to maximize the efficiency of the sales departments and to create specific conditions so that the information gathered from the market, will be immediately transformed into a profitable competitive advantage. In this way, the company is upgrading its customer service and the experience of its consumers by enhancing their preference for MEVGAL products.

By integrating Entersoft CRM / Sales Force Automation solutions into its central information system, MEVGAL will ensure the automated and real-time implementation of its commercial policy in the sales and marketing departments’ workflow. Along with the use of Entersoft CRM/SFA’s embedded business information system (MIS – Business Intelligence), will achieve the immediate exploitation of market data at all operational levels, transferring processed and exploitable information to the organization.


It is worth noting that Entersoft CRM / Sales Force Automation has recently been evaluated by Technology Evaluation Centers (TEC), a leading provider of consultancy, research and software selection for businesses around the world. The results of this assessment are excellent for Entersoft’s product, compared with similar systems of multinational enterprise application vendors, once again confirming Entersoft’s technological leadership and leading edge CRM / Mobile solutions for medium and large businesses.


MEVGAL’s facilities are located in the heart of Macedonia in Koufalia, which gives it the advantage of collecting the largest amount of fresh milk in the neighboring areas daily from 1.000 farms and processing it directly at its premises. A variety of 170 products guaranteed by MEVGAL travel daily to 26,000 points of sale in Greece and 36 countries abroad, with exports accounting for 30% of its total turnover. The company employs approximately 650 employees, who work with care and passion to complement the daily table of thousands of consumers with quality products, making the slogan “MEVGAL. Milk is our life”.