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Greek Dairies S.A. selects Entersoft Mobile SFA/CRM

Greek Dairies S.A is one of the largest Greek companies in Dairy products. It was established after the merger three historical companies, namely Rodopi, Tyras & Olympos. The new company has a nationwide activity and continuous expansion of their product mix. It operates in Greece, Bulgaria and Romania while it exports its products in more than 35 countries. It employs more than 1000 people and its revenues exceed 300 million euros.

Due to the rapid growth globally, Greek Dairies S.A. needed a solution that will help its Sales and Marketing Departments to control sales operations, field marketing tasks as well as customer care activities in Greece, Romania & Bulgaria. Entersoft CRM & Sales Force Automation (SFA) has been selected to automate activities such as order taking, returns, merchandising, audits, promotions, stock counting, questionnaires, price monitoring as well as backoffice sales processes such as visit planning, approvals, customer segmentation and competition analysis. Entersoft CRM/SFA will be implemented in the two biggest sales channels of the company, namely Super Markets /Wholesalers and Small Retailers and will be integrated to the existing company’s ERP. The initial system will roll out to 60 mobile and 20 back office users while in full operation the system is expected to exceed 100 mobile users and 30 backoffice users.