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Entersoft Mobile establishes its presence in the Life Science market

Entersoft’s vertical solution Pharma, based on Entersoft Mobile Sales Force Automation & Entersoft Mobile Merchandising, comprehensively amplifies the effectiveness of the sales teams and medical advisors network in the Life Science market. In Greece, more than 350 sales executives and medical advisors from 20 Greek and multinational companies benefit from the use of Entersoft Mobile’s vertical solution Pharma.

Life Science market is addressed to many and diversified sales channels, pharmacies, wholesalers, supermarkets etc., while covers multidimensional product categories. Entersoft’s Pharma solution optimizes the complex sales processes thoroughly. From strategic planning, marketing and sales field implementation processes, sharing information with customers by providing interactive presentations (e-detail), order taking and merchandising (for pharmacies), applying sales and credit policies per customer, as well as receiving reports and evaluation metrics for individual and overall performance of the field sales teams and medical advisors. The software enables increased sales efficiency, enhances customer experience and supports timely and informed decision making.

Entersoft Pharma solution has been selected for the key direct benefits it delivers by a significant number of industry players, such as Costas A. Papaellinas Hellas S.A., PEI.FA.SYN., Frezyderm S.A., GAP S.A., Lavipharm Hellas S.A. (through Lavisoft S.A.), L’Oreal Hellas S.A., and PharmaSwiss Hellas S.A., among others.