The company invests in technological innovation, vertical markets and in its presence abroad
After 12 years of successful presence in the enterprise software market, Entersoft announced today its investment plan for the next three years. The company’s strategy includes three key objectives: Further investments in product Research and Development, dynamic growth in vertical markets and strengthening the company’s presence in foreign markets.
The total investment budget for Research and Development for the period 2014-2016, is expected to reach €5 million to reach the above objectives. The reinforcement of the R&D department is already underway, with a projected 50% personnel increase. The new products will focus on creating added value, enhancing competitiveness and providing growth potential for Entersoft’s international customers. Specifically, products currently under further expansion and development are Marketing CRM, Social CRM, Merchandizing, Segmentation Analysis, E-Commerce, Warehouse Management System, and more. Moreover, all the company’s core products will be provided On Premise, On Cloud and as Software as a Service, to offer greater flexibility.
Entersoft R&D department has already completed most of the development of the new Entersoft Business Suite release 5. The company’s flagship product aims to strengthen the internationalization ability of its business customers, with modules that will enable them to operate effectively and efficiently in foreign market environments. Entersoft’s development plan is also focusing on vertical markets such as manufacturing, transportation companies and private educational institutions, with vertical industry solutions and products that will provide customers with further added value to reinforce their competitiveness and their potential for international expansion.
Creative extroversion has been a core value of Entersoft since its inception. Apart from Athens, the company retains offices in Sofia and Bucharest, while a new office in Dubai is expected to start operations by the end of September 2014, after 2 years of active presence in the region through local partners. It is noteworthy that 13% of the total group turnover is derived from activities in foreign markets.
Entersoft is listed in the Alternative Investment Market of the Athens Stock Exchange and in the past few years has acquired the companies Nova Consulting, Retail Link, Cardisoft and Alpha Software Solutions, to strengthen its position in services, e-invoicing, information systems for educational institutions and bidding IT public sector projects.