Japan Tobacco International selects Entersoft to automate Mobile Sales Force operations

Bucharest, July 9th, 2012. JTI Romania has recently decided to manage its Distribution and Sales processes with Entersoft Business Suite®.

Entersoft Business Suite® is a suite of business applications which include ERP, CRM, Mobile Sales Force, Mobile Service and E-Commerce functionalities.

JTI is a member of Japan Tobacco Group of Companies (JT), a leading international tobacco product manufacturer. JTI sells internationally renowned brands such as Winston, Mild Seven and Camel. The company’s portfolio includes international brands such as Benson & Hedges, Silk Cut, Sobranie of London, Glamour and LD. With headquarters at Geneva, Switzerland, JTI operates in 120 countries and has over 25.000 employees.

In Romania JTI operates both trading and manufacturing activities and has about 1000 employees.

Entersoft Mobile SFA®, the Mobile Sales Force Automation module of Entersoft Business Suite®, is an integrated SFA & Merchandizing “device intelligence” oriented mobile application. It will provide all the functionalities required by JTI mobile users such as mobile ordering, invoicing, money collection as well as arranging selling tasks, schedules and meetings. It also includes marketing and merchandising information for stock counting of points of sales, marketing surveys and questionnaires. The software delivers real time data, making it easy for both back-office sales managers and field sales executives to have on line information and MIS Reporting on their sales targets and budgets anytime, anywhere.

Eugen Baloc, IT Manager at JTI Romania stated: “In JTI we strive for continuous improvement and automation of our business processes. We chose Entersoft Business Suite® because it is a complete business software with rich functionality, an excellent sales force automation mobile module and very advanced business intelligence tools. Moreover, Entersoft’s international project implementation experience and local support were important additional factors towards our selection. We believe it will prove to be an important enabler towards achieving our goals.”