Raxevsky selected Entersoft Business Software Solutions

Raxevsky one of the most important Fashion businesses in Greece, selected Entersoft’s integrated applications, Entersoft Business Suite® and Entersoft Retail® to further support its customer centric philosophy, automate and optimize its processes and support its business growth.

Raxevsky, produces, trades and markets women apparel. It is a fast growing company in Greece and abroad, opposite to the general economic downturn, led by its values for quality, style and its focus on Women. Raxevsky counts 30 years of success, with more than 60 stores, owned and franchises all over Greece. The company exports significantly and has presence in Bulgaria, Romania and Cyprus with 5 owned stores.

Entersoft’s integrated applications, Entersoft Business Suite® and Entersoft Retail® will automate the company and intercompany workflows and procedures amongst B2B customers and franchises, in Greece, Bulgaria, Romania and Cyprus, optimizing operational costs while providing advanced customer support and service in all its B2B transactions. Additionally, advanced stock management and replenishment parameters including seasonality, sampling, size and color will optimize its supply chain management.

“Women lead, fashion follows”. Women is a priority for Raxevsky, and focuses on it with Entersoft’s Loyalty system, providing increased consumer experience with loyalty schemes and bonus cards, targeted marketing campaigns, SMS campaigns and more, while creating a contemporary e-shop for its consumers providing increased flexibility to meet the needs of a constantly changing Fashion business.

The new software applications will provide an integrated platform for effective financial and managerial accounting and consolidated company results, in addition to comprehensive and powerful reporting system and Business Intelligence tools. Entersoft Business Suite® and Entersoft Retail® will support the entire trade network of the company in Greece, Bulgaria, Romania and Cyprus, as well as its head offices and warehouses comprising of 113 users totally.

Mr. G. Mourtzouchos, President and Managing Director of Raxevsky, stated: “Raxevsky is growing fast and constantly progresses despite the difficulties caused by the economic crisis. Fashion requires flexibility to quickly adapt to changing needs. Our new business application software is agile and scalable to support our strategic decisions easily and quickly, to further support and sustain our competitiveness.”